Gardyn Receives $5 Million Investment from JAB Ventures

Published Sep 21, 2021


Homegrown food pioneer is rapidly expanding to meet strong demand in high-potential market

WASHINGTON, D.C. (Sept. 21, 2021) – Gardyn Inc., a fast-growing pioneer in homegrown food, announced today that JAB Ventures, an affiliate of JAB Holding Company, has increased its non-controlling stake in Gardyn through an additional investment of approximately $5 million. This brings Gardyn’s total raise this year to $15 million. The investment will be used to further develop Gardyn’s revolutionary technology platform, strengthen distribution and accelerate customer acquisition.

“Gardyn, built on remarkable technology and a radically novel customer experience, is shaping the future of food at home,” said Joachim Creus, Senior Partner at JAB. “Gardyn is the clear leader in the fast-growing segment of homegrown food, as evidenced by the brand’s strong growth and high-adoption and retention rates, even beyond COVID. JAB Ventures is proud to support Gardyn’s development and bring to market credible alternatives to the industrial paradigm of the past, in a way that is better for the planet, better for health and brings natural art to your home.”

Gardyn went to market in March 2020 and experienced a rapid rise in demand and popularity. Using innovative hybriponic™ technology, a patented blend of hydroponic and aeroponic farming, Gardyn is setting a new standard for at-home technology that requires 95% less water than traditional methods. JAB Ventures’ recent influx of capital allows for further development of the hybriponic™ system as well as the artificial-intelligence-based technology that automates Gardyn’s devices, optimizes the plants’ growth and makes it so easy to use.

“After JAB Ventures’ initial investment, we’re thrilled to continue our partnership in a larger capacity,” said FX Rouxel, founder and CEO of Gardyn. “With a storied history backing iconic food and beverage brands like Panera Brands and Keurig Dr Pepper, as well as a shared mission in bettering the future of food, we’re confident JAB Ventures is a great partner for our next chapter at Gardyn.”

Each Gardyn system can grow 8-10 pounds of delicious produce per month and takes up only 2 sq. ft. of space, allowing even apartment dwellers to enjoy all the produce they need – no green thumb required, Gardyn’s AI takes care of it all. Seen by many as a piece of art, Gardyn is a revolutionary way to bring nature back into your home. Gardyn is poised to shape a better-food future for all, both locally and globally.

Gardyn is a recognized pioneer in the surging homegrown food category. Gardyn was awarded Best Inventions of the Year by TIME Magazine, Sustainability Product of the Year, and Good Housekeeping’s Best Smart Home Device of the year. To learn more about Gardyn, visit or follow along on Instagram at @gardyntech.

About Gardyn

Gardyn reimagines the future of food. Gardyn develops cutting-edge technologies to make it possible and convenient for anyone to grow large quantities of nutritious and tasty produce at home, in a fully automated way, within just two square feet and no green thumb required – fully local, highly sustainable. After several years of research and development in partnership with universities, Gardyn launched the revolutionary “Gardyn Home” device and its innovative gardening assistant KelbyTM, which won several awards and broad media attention.

About JAB Ventures

JAB Ventures is an affiliate of JAB Holding Company taking non-controlling stakes in growth companies. JAB Holding Company invests in consumer-focused industries with attractive long-term dynamics, including strong growth prospects, attractive margin and cash flow characteristics, and proven resiliency. JAB Holding Company is the largest shareholder of Keurig Dr Pepper, a leader in the North American beverage market, and has controlling stakes in JDE Peet’s, the largest pure-play fast-moving consumer goods coffee company in the world; NVA, one of the world’s largest animal care services platforms; Krispy Kreme Doughnut, a global leader in doughnuts and other premium-quality sweet treats; Panera Bread, a leading bakery-café company; Pret A Manger, a leading company in the ready-to-eat food market; Caribou Coffee Company, a specialty retailer of high-quality premium coffee products; Einstein Noah Restaurant Group, the leader in the North American bagel category; Espresso House, the largest branded coffee shop chain in Scandinavia. JAB Holding Company is also the largest shareholder in Coty Inc., a global leader in beauty, and owns luxury goods company Bally.


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