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How Taste Sparks Memory

If you’ve ever heard the term “Madeleine moment,” you’ll know it speaks to those memories locked away in your subconscious, the ones that come alive with a flicker of recognition.

Originating in (French writer) Marcel Proust’s classic “In Search of Lost Time,” the term has come to be associated with what’s known as involuntary memory. A sub-component of memory, involuntary memory occurs when we stumble upon something in our everyday life that sparks recollection. Usually, these moments stop us in our tracks, taking us back to times, places, and periods of our lives that feel distant. Such as is the case with taste memories. 

As its name suggests, a taste memory is a memory brought forth by the taste of something. It might be the pure sweetness of a summer strawberry pulling you back to your grandmother’s garden and the smell of wet dirt. Or the linger of Pinot Noir bringing forth a leisurely dinner in the crisp air of the Italian Alps. Each of us has our own taste memories, collected by influences over our lives. 

You might recall the crustless sandwich your mom packed in your lunch as a child, the exact amount of mayonnaise and mustard she added. Or the milkshakes of our youth, enjoyed in the days when we could get away with whatever we felt like eating, whenever we felt like eating it. Thanksgiving and holidays set up roots, as do things we experience in our travels. Often without knowing it, we pass these tastes down to our children and families as they gather, our subconscious itching to share these treasured experiences.

 

In this way, taste memories become a powerful association and means of connection. They bring stories and transport us to another time and place. They get passed down through generations. They instill in us the importance of food and how we experience it. And they make us want to hold onto all that’s beautiful. 

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Gardyn Strawberries: The Ultimate Taste of Summer This Winter

As the leaves and temperatures continue to fall, Gardyn props open the door to fresh, sweet, summer indulgences all winter long with the introduction of Gardyn Strawberries! We selected our organic, sustainably-grown strawberry variety to align with our mission to rethink the future of food. Gardyn strawberries are meant to be picked and enjoyed at their peak ripeness, providing you with the tastiest fruit and the most nutrition, all while remaining pesticide- and plastic-free.

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PLANT STARTER SET OPTIONS

RECOMMENDED

Breen, Kale, Basil, Butterhead (x2), Dill, Buttercrunch (x2), Green Mustard, Arugula

SUNNY BOUQUET

Sunflowers (x2), Viola (x3), Matilda, Dill, Purple Basil (x2), Tokyo Bekana

TASTE OF ITALY

Basil, Oregano, Parsley, Rosemary, Lollo Rossa, Endive Lettuce, Arugula, Romaine, Kale Lacinato, Mini Eggplant

FARM FRESH

Mini-Strawberries (x2), Chervil, Bok Choi, Red Sorrel, Chives, Matilda, Fiesta Gitana, Kale Lacinato, Chamomile

All options also include 20 Gardyner favorites:

  • Greens – Arugula, Butterhead, Kale, Swiss Chard + 7 more
  • Fruits – Cherry Tomatoes, Jalapenos & Sweet Peppers
  • Herbs – Thyme, Cilantro, Mint and Thai Basil

All options also include 20 Gardyner favorites: Greens – Arugula, Butterhead, Kale, Swiss Chard + 7 more // Fruits – Cherry Tomatoes, Jalapenos & Sweet Peppers // Herbs – Thyme, Cilantro, Mint and Thai Basil

Sunny Bouquet Starter Set

Greens

Greens

  • Arugula
  • Breen
  • Butterhead
  • Green Mustard
  • Kale
  • Matilda
  • Monte Carlo
  • Red Mustard
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Tokyo Bekana
  • Arugula
  • Breen
  • Butterhead
  • Green Mustard
  • Kale
  • Matilda
  • Monte Carlo
  • Red Mustard
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Tokyo Bekana

Herbs

Herbs

  • Cilantro
  • Dill
  • Mint
  • Purple Basil x 2
  • Sweet Thai Basil
  • Thyme
  • Cilantro
  • Dill
  • Mint
  • Purple Basil x 2
  • Sweet Thai Basil
  • Thyme

Fruits

Fruits

  • Cherry Tomatoes
  • Jalapeno
  • Sweet Peppers
  • Cherry Tomatoes
  • Jalapeno
  • Sweet Peppers

Flowers

Flowers

  • Sunflowers x 2
  • Viola x 3
  • Sunflowers x 2
  • Viola x 3

Taste of Italy Starter Set

Greens

Greens

  • Arugula x 2
  • Breen
  • Butterhead
  • Endive Lettuce
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Lollo Rossa
  • Monte Carlo
  • Red Sails x 2
  • Red Mustard
  • Romaine
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Arugula x 2
  • Breen
  • Butterhead
  • Endive Lettuce
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Lollo Rossa
  • Monte Carlo
  • Red Sails x 2
  • Red Mustard
  • Romaine
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2

Herbs

Herbs

  • Basil
  • Cilantro
  • Italian Parsely
  • Mint
  • Oregano
  • Rosemary
  • Thai Basil
  • Thyme
  • Basil
  • Cilantro
  • Italian Parsely
  • Mint
  • Oregano
  • Rosemary
  • Thai Basil
  • Thyme

Fruits

Fruits

  • Cherry Tomatoes
  • Jalapeno
  • Mini Eggplant
  • Sweet Peppers
  • Cherry Tomatoes
  • Jalapeno
  • Mini Eggplant
  • Sweet Peppers

Farm Fresh Starter Set

Greens

Greens

  • Arugula
  • Bok Choi
  • Breen
  • Butterhead
  • Chervil
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Matilda
  • Monte Carlo
  • Red Mustard
  • Red Sails x 2
  • Red Sorrel
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Arugula
  • Bok Choi
  • Breen
  • Butterhead
  • Chervil
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Matilda
  • Monte Carlo
  • Red Mustard
  • Red Sails x 2
  • Red Sorrel
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2

Herbs

Herbs

  • Chives
  • Cilantro
  • Mint
  • Thai Basil
  • Thyme
  • Chives
  • Cilantro
  • Mint
  • Thai Basil
  • Thyme

Fruits

Fruits

  • Cherry Tomatoes
  • Jalapeno
  • Mini-Strawberries x 2
  • Sweet Peppers
  • Cherry Tomatoes
  • Jalapeno
  • Mini-Strawberries x 2
  • Sweet Peppers

FLowers

Flowers

  • Chamomile
  • Fiesta Gitana
  • Chamomile
  • Fiesta Gitana

Superfood Fresh Starter Set

Greens

Greens

  • Arugula 
  • Breen 
  • Butterhead
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Monta Carlo
  • Purselane
  • Red Amaranth
  • Red mustard x 2
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Watercress
  • Wheatgrass
  • Arugula 
  • Breen 
  • Butterhead
  • Green Mustard
  • Kale
  • Kale Lacinato
  • Monta Carlo
  • Purselane
  • Red Amaranth
  • Red mustard x 2
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Watercress
  • Wheatgrass

Herbs

Herbs

  • Cilantro
  • Mint
  • Oregano
  • Thai Basil
  • Thyme
  • Wild Thyme
  • Cilantro
  • Mint
  • Oregano
  • Thai Basil
  • Thyme
  • Wild Thyme

Fruits

Fruits

  • Cape Gooseberry
  • Cherry Tomatoes
  • Jalapeno

  • Sweet Peppers
  • Cape Gooseberry
  • Cherry Tomatoes
  • Jalapeno
  • Sweet Peppers

Flowers

Flowers

  • Radio Calendula
  • Radio Calendula

Recommended Starter Set

Greens

Greens

  • Arugula x 2
  • Breen x 2
  • Buttercrunch x 2
  • Butterhead x 3
  • Green Mustard x 2
  • Kale x 2
  • Monte Carlo
  • Red mustard
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2
  • Arugula x 2
  • Breen x 2
  • Buttercrunch x 2
  • Butterhead x 3
  • Green Mustard x 2
  • Kale x 2
  • Monte Carlo
  • Red mustard
  • Red Sails x 2
  • Rouge D’hiver
  • Swiss Chard
  • Tatsoi x 2

Herbs

Herbs

  • Basil
  • Cilantro
  • Dill
  • Mint
  • Thai Basil
  • Thyme
  • Basil
  • Cilantro
  • Dill
  • Mint
  • Thai Basil
  • Thyme

Fruits

Fruits

  • Cherry Tomatos
  • Sweet Peppers
  • Jalapenos
  • Cherry Tomatos
  • Sweet Peppers
  • Jalapenos